The first AI shining light on the identity representations that reflect today’s world.

We build the science that faces D&I issues and turns fairness culture into a top priority on firms’ agenda by making visual contents mirroring all humankind gradients.

On a mission to make D&I a new language.

Compared to words, images are a self-explanatory universal language. The visual representations show our society but, above all, the interactions between people. Therefore, when brand communication is developed around a positive message but images tell a different story, our perception is misled.

Science provides the fairness culture passport unlocking the power of brands’ reputation.

With a combination of neural networks, artificial intelligence brings out the deeper meanings of all visual inputs, with a bias-free audit process. Gradient provides a clear picture about the final sentiment that organizations leave to the audience, making visual side a powerful champion that defines brand


Giorgia Coltella

Chief Executive Officer


Alina Capbatut

Chief Deep Learning Officer


Gabriele Torre

Chief AI Officer


Diversity and Inclusion pillars at hand

Every month our AI provides an actionable report that plays a key role in the development of the D&I culture, representing the mainstay for any sustainability annual report.

Body positivity Body shaming

Ethnicity balance Racism

Sexism Gender balance

Traditional families Alternative families

Unconventional Stereotype

Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth.

Simone de Beauvoir

Actionable data on the brands’ value chain.