Compared to words, images are a self-explanatory universal language. The visual representations show our society but, above all, the interactions between people. Therefore, when brand communication is developed around a positive message but images tell a different story, our perception is misled.
With a combination of neural networks, artificial intelligence brings out the deeper meanings of all visual inputs, with a bias-free audit process. Gradient provides a clear picture about the final sentiment that organizations leave to the audience, making visual side a powerful champion that defines brand
Every month our AI provides an actionable report that plays a key role in the development of the D&I culture, representing the mainstay for any sustainability annual report.
Body positivity Body shaming
Ethnicity balance Racism
Traditional families Alternative families
Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth.